Fanta: New taste in an old bottle?

Fanta Apple Ad: http://in.youtube.com/watch?v=9JOx_xrOIDw


To start off with let me share a review posted in www.reviewstream.com:

Fanta Apple Soda

Item: Fanta Apple-flavored soda
Location:
by : Famous

This soda is completely addictive. If you’re an avid lover of both gingerale and apple juice, then I am certain that you will absolutely love this soda. The apple flavor is actually more “apple-y” than the apple juice that I buy in stores. The crisp carbonation only enhances the strong apple flavor. Fanta has many different flavor sodas. But this is actually the first soda from this brand that I’ve had–that actually tasted authentically like the fruit it was created to taste like. I am unsure if this soda has caffeine. I don’t believe it does, as it doesn’t make me feel dehydrated the way I do when I’ve had a cola product. While I wouldn’t recommend drinking soda regularly, I would certainly advise anyone who lives for apple juice [the way I do] to try this soda. It’s less “pop-like” than the other flavors, which taste way too sugary for me. This is a subtle drink that goes well with meals. Fanta Apple makes me want to buy this stuff by the case.
Rating : 10

Even though Parle Agro's Appy Fizz (an aerated apple juice) has been there in the market, why Fanta Apple is been eagerly awaited in the market (presently available only in selected cities)?
Its definitely not because there is no other apple flavoured drinks available in the market.
In my opinion, Fanta is a no-bakwaas brand and very youthful at the same time. When sprite and mountain dew had to show lots of no-bakwaas ads (for that matter, even 7up did the same), Fanta followed a "boldest flavor" theme, which made it easier for them among the youth.
With the strong reputation of the original Fanta, and the popularity of the same, and adding to it the distribution strategy (to be made available only in select cities initially), all together has created an eagerness in the minds of the consumers to try out the new taste of Fanta.

When compared to Appy Fizz, Fanta is not an aerated fruit juice (the same with its original orange flavor), it is a Soda with added flavours and colour only. Then why it is still the favorite? (or the most awaited)
I would assume that it would be the brand appeal as mentioned earlier (let me try out this new Fanta factor!) which clicked for Fanta Apple.

Branded India rates Fanta Apple as a 3/5 Brand.

Branded India!!!

Tata Sumo Grande: Bumps ahead for Scorpio?

Sumo, one of Tata's most successful brands, is back again...that too in Shtyle! When in roads...its for sure that you'll gaze a while at the all new SUMO GRANDE That's all about the classy looks...and if anybody thought its again an Old Wine in a New 'Grande'...Lets check out some more features...

Sumo Grande, the new Sumo, has got quite a new look. Makeover includes large clear headlamps, and a cutaway air dam in the front, the clean rear look, spare wheel tucked under the body, attractive tail lights and a chrome overlay. Designed with a longer wheelbase of 2550 mm (existing 2400 mm) the car has 3-row seating system. Beige interiors are complimented by fire and stain resistant fabric upholstery. Dual HVAC with roof integrated louvers ensures personalised climate adjustment for the occupants in each row. Power steering, power windows, motorised ORVMs, height adjustable driver’s seat and a state of the art CD/MP3 music system further add to the comforts and convenience of a family traveling in the Sumo Grande. The vehicle is powered by the new generation 2.2 L direct injection common rail (DICOR) engine, fitted with a variable geometry turbocharger creating a perfect blend of performance and fuel efficiency. Maximum power and torque of 120 PS and 250 Nm, coupled with high torque levels over a wide RPM band enhance driveability in stop start city traffic. For a vehicle its size, the Sumo Grande is extremely manoeuvrable with the turning circle radius of 5.25 m, similar to a small car.

The Sumo Grande will be available in Grande varients" href="http://www.carwale.com/Research/BrowseCarsByVersion-model-203.html">3 variants – Lx, Ex and Gx — all of which have two seating configurations – 6+1 and 7+1. The vehicle will be available in 7 colours, including 4 new shades, Sunset Orange, Zephyr Green, Mineral Red and Marine Blue. The Sumo Grande range is priced in the range of Rs.6.55 lakhs to Rs.7.49 lakhs (ex-showroom, Delhi). It comes with an enhanced warranty of 2 years or 75000 kms. (whichever is earlier). An additional 2 years’ warranty can be availed through the extended warranty option.

For more details: http://www.carwale.com/Research/CarDetails-car-1316.html

Now its time for an in class comparison, with Scorpio:

(http://www.mouthshut.com/review/Tata_Sumo_Grande-137860-1.html)

Tata Sumo Grande is for you, and only meant for you if you are a true SUV liker and if you can't afford a Scorpio or a Safari. Sumo Grande is truely a Dynamite in an affordable package.

Branded India rates Tata Sumo Grande as a 4/5 Brand.

Branded India!!!

Tata Sky Plus: Really a Plus for TV and Viewers!

Pause a live cricket match, while you answer the phone. Record your favourite action movie, while you let your wife watch her daily soap. Rewind the Prime Minister’s speech and listen to it all over again. Get the power to pause, record and rewind live television with Tata Sky+. Few years back, we might have dreamed of such a technology which allows us to watch an India-Pak match without even missing a ball, re-wind and watch your favorite song in a movie again and again....and all that in your TV!!!

From the house of Tata, one of the most trusted brand names in the country and the sequel for the brand Tata Sky, here comes Tata Sky Plus which is all set to revolutionize the TV viewership in the country.

Eventhough, launched amidst few other new entrants into the DTH market like Airtel TV and BIG TV, Tata Sky + definitely stands out, just because of its innovative technology.

Huge loads of appreciation for Tata Sky + to identify such a 'need' and to bring out a superb Brand that purely satisfies the need.

Here are some of the features of the Brand:
The cost Factor....
No sweet news if you are already a Tata Sky User...

Worth a spend for an innovative technology....Branded India rates Tata Sky + as a 4/5 Brand.

Post your opinions and feedbacks on this brand, also rate the brand. Existing users of Tata Sky + please give your feed back on the brand.

Branded India !!!

Internet: Makaan.com a ' Real ' Estate Portal

Real properties. Real buyers.

Makaan.com is an online real-estate service committed to helping you make wise and profitable decisions related to buying, selling, renting and leasing of properties, in India and key global geographies. Makaan.com will provide a fresh new approach to our esteemed users to search for properties to buy or rent, and list their properties for selling or leasing.

	Makaan.com has been promoted by , who are a well-known Indian consumer internet and mobile value added services company. People Group owns and operates , the world’s oldest and most successful matrimonial service. Shaadi.com has been trusted since 1997 by Asians all over the world to help them find their soulmates. Shaadi.com revolutionized the entire process of matchmaking, and created the online matrimonial industry. With the launch of Makaan.com, People Group aims to bring a dedicated focus to the fast-growing real estate market in India.
	People Group also operates other businesses, such as:
	Fropper.com is India’s preferred destination for social networking, helping millions build, maintain and enjoy meaningful relationships. Since its launch Fropper.com has emerged as a key innovator in online community businesses.
	India’s leading website for astrology related services and products, with several leading experts from around the world providing valuable advice. All products and services offered by Astrolife.com reflect the philosophy that the purpose of Astrology is stimulating personal growth of individuals and creating inter-personal harmony.
	Mauj Telecom is India’s leading Mobile Value Added Services provider, developing products and services that enable mobile music, mobile gaming, mobile commerce and mobile marketing. The popular short code , is owned by People Group.

Why the name Makaan.com?

Naming is a ritual in India. It reflects the sentiments and aspirations of the elders from the new born. Once People Group decided to enter the online real-estate business; the first name that came to our mind was Makaan.com. “Makaan” is the most commonly used word among the Indian real-estate fraternity (property seekers, brokers and builders). Most Indians also refer to their dream house as “Makaan”. People Group has transformed the matrimonial scene in India with Shaadi.com, as most Indians refer to a marriage as a Shaadi. With “Makaan.com” we hope to extend a similar relationship between Indian real-estate and Makaan.

People Group's innovative initiative, makaan.com is already a buzzword amongst property dealers, builders, as well as individual property seekers. Even though the brand has a north Indian appeal, the brand has a strong reputation even in the south Indian Market. Makaan has climbed the ranks just within a span of 1.5 years since its launch, and now competing with giants like Magic Bricks, 99 acres and India Property.

What makes the brand more interesting is the visual appeal. The simple design and no-nonsense features might be the major factors influencing the traffic to this website. Even in this sluggish market conditions, Makaan has proven that there are still people looking to buy their dream house.

Alexa.com has rated makaan.com as having a page rank of 6076
This is how makaan looks like!

Being an Indian MNC, and after the remarkable success of Shaadi.com, People Group can be proud of its brand Makaan.com, since the rate at which it is growing, it is all set to be the next big internet brand!

http://in.youtube.com/watch?v=UgxJXZLEtmg (The Makaan.com TVC)
http://in.youtube.com/watch?v=GpRSjTUH1Ck (Interview with the CMD, Anupam Mittal)

References and more on Makaan.com- www.makaan.com, www.makaan.com/msn/real-estate.php, www.reviewsaurus.com/indian-web-20/makaancom-property-site-to-be-launched-by-people-interactive/ , www.alexa.com