Internet: Makaan.com a ' Real ' Estate Portal

Real properties. Real buyers.

Makaan.com is an online real-estate service committed to helping you make wise and profitable decisions related to buying, selling, renting and leasing of properties, in India and key global geographies. Makaan.com will provide a fresh new approach to our esteemed users to search for properties to buy or rent, and list their properties for selling or leasing.

	Makaan.com has been promoted by , who are a well-known Indian consumer internet and mobile value added services company. People Group owns and operates , the world’s oldest and most successful matrimonial service. Shaadi.com has been trusted since 1997 by Asians all over the world to help them find their soulmates. Shaadi.com revolutionized the entire process of matchmaking, and created the online matrimonial industry. With the launch of Makaan.com, People Group aims to bring a dedicated focus to the fast-growing real estate market in India.
	People Group also operates other businesses, such as:
	Fropper.com is India’s preferred destination for social networking, helping millions build, maintain and enjoy meaningful relationships. Since its launch Fropper.com has emerged as a key innovator in online community businesses.
	India’s leading website for astrology related services and products, with several leading experts from around the world providing valuable advice. All products and services offered by Astrolife.com reflect the philosophy that the purpose of Astrology is stimulating personal growth of individuals and creating inter-personal harmony.
	Mauj Telecom is India’s leading Mobile Value Added Services provider, developing products and services that enable mobile music, mobile gaming, mobile commerce and mobile marketing. The popular short code , is owned by People Group.

Why the name Makaan.com?

Naming is a ritual in India. It reflects the sentiments and aspirations of the elders from the new born. Once People Group decided to enter the online real-estate business; the first name that came to our mind was Makaan.com. “Makaan” is the most commonly used word among the Indian real-estate fraternity (property seekers, brokers and builders). Most Indians also refer to their dream house as “Makaan”. People Group has transformed the matrimonial scene in India with Shaadi.com, as most Indians refer to a marriage as a Shaadi. With “Makaan.com” we hope to extend a similar relationship between Indian real-estate and Makaan.

People Group's innovative initiative, makaan.com is already a buzzword amongst property dealers, builders, as well as individual property seekers. Even though the brand has a north Indian appeal, the brand has a strong reputation even in the south Indian Market. Makaan has climbed the ranks just within a span of 1.5 years since its launch, and now competing with giants like Magic Bricks, 99 acres and India Property.

What makes the brand more interesting is the visual appeal. The simple design and no-nonsense features might be the major factors influencing the traffic to this website. Even in this sluggish market conditions, Makaan has proven that there are still people looking to buy their dream house.

Alexa.com has rated makaan.com as having a page rank of 6076
This is how makaan looks like!

Being an Indian MNC, and after the remarkable success of Shaadi.com, People Group can be proud of its brand Makaan.com, since the rate at which it is growing, it is all set to be the next big internet brand!

http://in.youtube.com/watch?v=UgxJXZLEtmg (The Makaan.com TVC)
http://in.youtube.com/watch?v=GpRSjTUH1Ck (Interview with the CMD, Anupam Mittal)

References and more on Makaan.com- www.makaan.com, www.makaan.com/msn/real-estate.php, www.reviewsaurus.com/indian-web-20/makaancom-property-site-to-be-launched-by-people-interactive/ , www.alexa.com